I’ve always believed that my degree was just the starting point. To really understand design, I knew I had to see how it works in the real world—across as many different fields as possible. I’ve spent the last 7 years diving into everything from fast-paced Food & Beverage to the complex details of HealthTech, alongside plenty of work with SMEs.

I’ve deliberately worked across different industries to understand how design functions in various contexts. It’s made me a bit of an all-rounder; if it’s design-related, I’ve probably had my hands on it—whether that's a full brand overhaul, a one-off logo, packaging, or even wedding stationery.

I want to make sure that whatever we build isn’t just pretty, but actually makes sense for the industry it’s in.

On my desk

At this point, the Adobe Creative Suite feels like an extension of my arm—I’m usually living in Illustrator, Photoshop, or InDesign... and Figma! I’ll occasionally jump into After Effects or Premiere Pro for a bit of video editing razzle-dazzle, too.

I’ve also developed a real love for the technical side of things; I have a solid working knowledge of web building, with Webflow being a personal favourite for bringing designs to life.

Feel free to judge their impact in my projects showcased below, and indeed, including this very site! (˶ᵔ ᵕ ᵔ˶)